Learn Google Analytics 4 In 2025 | The Complete Course
 

Install Google Analytics correctly on any website
Understand the GA4 dashboard, including Admin settings
Build Custom Reports
Analyze data to make data-driven decisions
Answer real-world business questions using data in GA4
Requirements
Google Chrome
A computer or laptop with interner connection
Optional: Be able to access the settings in a website. This could be Wordpress, Wix, Squarespace or any other website. If you don't have access to a website, you can still follow the course using the demo GA4 property. This will be explained during the course.
Description
Welcome to Learn Google Analytics 4 in 2025 | The Complete Course - your complete, step-by-step guide to mastering GA4, even if you're a total beginner.Whether you're a beginner, digital marketer, webshop owner, or want to upskill, this course is designed to help you gain practical, real-world skills in Google Analytics 4. With the transition from Universal Analytics to GA4, it's never been more important to learn how to track user behaviour, measure performance, and make data-driven decisions.In this course, you'll learn how to:Set up a Google Analytics 4 account from scratch - the right way!Install GA4 on websites built with WordPress, Wix, Squarespace, Shopify, custom-coded or any other builderUnderstand the GA4 dashboard and core features like Reports, Explore, and AdminTrack events and conversions using tags and data streamsBuild custom explorations such as funnels, paths, and user segmentsConnect GA4 to Google Ads and analyze ad performanceUse filters, comparisons, UTM parameters, and attribution modelsApply your skills through real-world assignments and examplesThe course includes 50+ video lectures, external resources, templates, and practice activities to reinforce your learning.No prior analytics knowledge is required - we'll guide you through everything in a clear, hands-on way.By the end of this course, you'll feel confident using GA4 to understand your audience, improve your website, or grow your business.Let's get started - enroll today and become a GA4 pro!
Overview
Section 1: Introduction to Google Analytics 4
Lecture 1 Welcome to your first lesson!
Lecture 2 What is Google Analytics 4?
Lecture 3 Account Structure
Lecture 4 Creating an Account
Section 2: Navigating the Google Analytics Dashboard
Lecture 5 What you'll learn in this section
Lecture 6 Set up GA4 Demo Account
Lecture 7 Switching between demo account and regular account
Lecture 8 Home
Lecture 9 Reports
Lecture 10 Explore
Lecture 11 Advertising
Lecture 12 Admin
Section 3: Installing GA4 on your website
Lecture 13 What you'll be learning
Lecture 14 Introduction to Tags
Lecture 15 Create a Data Stream
Lecture 16 Installing Tags on a website
Lecture 17 Three different ways to install Tags on your website
Lecture 18 Chrome Plugins
Lecture 19 Install GA4 on Wordpress
Lecture 20 Install GA4 on Wix
Lecture 21 Install GA4 on Squarespace
Lecture 22 Install GA4 on Shopify
Lecture 23 Support documentation
Section 4: Standard Reports
Lecture 24 What you'll be learning in this section
Lecture 25 Report Structure
Lecture 26 Metrics to Understand
Lecture 27 Dimensions to Understand
Lecture 28 Library & Saving Reports
Lecture 29 Reports I use the most
Lecture 30 Comparisons, Filters, Customizing
Lecture 31 What are UTMs
Lecture 32 UTM builder tool & Sheet
Section 5: Building Custom Reports (Explore)
Lecture 33 What you'll be learning
Lecture 34 Explore vs Reports
Lecture 35 Creating an Exploration
Lecture 36 Overview of Explorations section
Lecture 37 Free Form
Lecture 38 Cohort exploration
Lecture 39 Funnel exploration
Lecture 40 Segments Explained
Lecture 41 Segment overlap
Lecture 42 Path exploration
Lecture 43 User lifetime
Lecture 44 Filters
Lecture 45 Sharing and Exporting
Lecture 46 What are Events
Lecture 47 Event Categories
Lecture 48 Events in Reports
Section 6: Advertising
Lecture 49 What you'll be learning in this section
Lecture 50 Linking Google Ads to Google Analytics
Lecture 51 Advertising Overview
Lecture 52 Attribution and Attribution Models
Lecture 53 Planning
Lecture 54 Advertising Segments
Section 7: Admin panel settings
Lecture 55 What you'll be learning in this section
Lecture 56 Admin Overview
Lecture 57 Setup Assistant
Lecture 58 Account settings
Lecture 59 Property settings
Lecture 60 Data Collection and Modification - Data streams
Lecture 61 Data Collection and Modification - continued
Lecture 62 Data display
Lecture 63 Product links
Section 8: Real-world examples & final assignments
Lecture 64 What you'll be doing in this section
Section 9: Congratulations! What's next?
Lecture 65 Congratulations on completing this course!
Beginner marketeers,Marketeers looking to upskill in Google Analytics,Traditional marketeers needing to upskill,Webshop owners looking to increase sales,Web developers looking to increase website performance,Business Owners