Inclusive Marketing: Strategy, Content & Accessibility
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.14 GB | Duration: 1h 48m
Create inclusive, accessible campaigns using DEI best practices-research, messaging and visuals
Audit your brand and campaigns for inclusion gaps and bias.
Build inclusive personas and insights using ethical research methods.
Write inclusive, accessible copy using practical language guidelines.
Select imagery and creative that improves representation without tokenism.
Design accessible marketing assets (alt text, captions, color contrast).
Create an inclusive marketing plan with KPIs, testing, and governance.
Requirements
There are no prerequisites for this course
Description
Inclusive marketing isn't a trend-it's a business imperative. Your customers are more diverse than ever, and "one-size-fits-all" messaging can quietly exclude (or openly alienate) the very people you want to serve. Consider a few realities shaping today's market: around 1 in 6 people worldwide live with a significant disability (WHO); by 2050, 1 in 6 people will be over age 65 (UN); and in the U.S., 7.2% of adults identify as LGB TQ+ (Gallup). Representation, accessibility, and cultural relevance now impact how people discover, trust, and choose brands.Yet many teams still struggle with questions like:How do we market to diverse audiences without stereotyping or tokenism?How do we write inclusive copy that still sounds like our brand?How do we make campaigns accessible across video, social, and web?How do we handle localization, identity, and nuance without missteps?How do we build a repeatable process so inclusion isn't a one-off?This course is designed to give you a practical, step-by-step approach to Inclusive Marketing-so you can grow your brand while creating campaigns that make more people feel seen, respected, and welcome.In this course, you'll learn how to:Understand what inclusive marketing really means (and what it doesn't)Identify common inclusion gaps across strategy, creative, channels, and UXBuild inclusive audience insights, personas, and messaging frameworksUse inclusive language principles and avoid harmful patterns in copyChoose visuals, stories, and representation intentionally (beyond "checking a box")Apply accessibility basics to marketing assets (captions, alt text, contrast, readability)Create inclusive social media and advertising workflows that scaleSet up reviews, guardrails, and team practices to reduce risk and increase qualityMeasure what matters and continuously improve through testing and feedbackBy the end of the course, you'll have a clear framework and a set of tools you can apply immediately-whether you're updating one campaign or building an inclusive marketing program across your organization. If you want marketing that performs better because it works better for more people, you're in the right place.
Marketing managers, coordinators, and specialists,Brand strategists and brand managers,Content marketers, copywriters, and content designers,Social media managers and paid ads/performance marketers,Product marketers and growth teams,Startup founders and small business owners building a brand,Agency creatives and account teams supporting multiple clients,DEI/People team partners who collaborate with marketing