link shortening services allow you to customize the shortened links to make them more relevant or branded.
This customization can include choosing a custom alias or keyword to be part of the shortened URL.
It helps create more memorable and recognizable links for your audience.
Some advanced link shorteners offer retargeting capabilities, which allow you to add retargeting pixels to your shortened links.
This means you can track and target people who click on your links with specific advertisements or campaigns, even after they have left the original destination page.
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