A Complete Guide to App Store Optimization
App store optimization (ASO) has been somewhat overlooked of late with the growth of machine learning and AI, Google’s mobile-first index progression, and other noticeable industry changes commanding every marketer’s attention.To get more news about
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Whether you are new to app store optimization, or keen to refine your approach to ASO, this post will shed some practical insights which are proven to maximize app store success.App Store Optimization (ASO) is known by a few names, including App Store Marketing and Mobile App SEO.
The focus of ASO is expert resource application related to improving the ranking of mobile applications (apps) directly within app stores (like iTunes, Google Play, and Windows Store). The main mobile phones that apps are created for iPhone/iPad, Android and Windows Phone.Well, you should know that app store users and app downloads are growing fast!
When compared to the decline of social media growth over the past few months, plus the increase in mobile device use globally, ASO may be the tactic you need to prioritize.If you are new to app store optimization, it is actually likely to be a more familiar approach to your businesses online marketing than you may initially think.
There are in fact quite a few overlaps in approach between traditional search engine optimization (SEO) and ASO – something I’ll cover in more detail in the next section.
Just like SEO, optimizing for your app’s visibility is a constantly evolving and ongoing process. When you build an app, your goal is to drive traffic. With a commitment to ASO, consistently tracking and measuring performance and results, you can stand out in the App Store and Play Store where your reach is limitless.
The key ingredient missing from many ASO marketing delivery approaches is organic search optimization and integration of app stores within the broader marketing mix.
There is more overlap with ASO and SEO than there is direct competition between the two.
A Complete Guide to App Store Optimization
