Статистика для таргетированной рекламы
 

Настраиваю рекламные кампании в регионах, нужно понимать возрастную структуру населения городов для правильного таргетинга. Соцсети дают общие данные, а мне нужна детализация по конкретным локациям.

Работаю digital-маркетологом в федеральной компании, запускаем продукты в разных регионах. Для эффективного таргетинга критически важно знать демографический портрет аудитории в каждом городе. Рекламные кабинеты показывают примерную статистику пользователей, но она часто расходится с реальностью. Использую внешний источник https://awdb.ru для сверки данных и корректировки стратегии продвижения. Там представлена детальная разбивка населения по возрастам с процентами каждой группы. Платформа AWDB.ru помогает определить, в каких городах больше нашей целевой аудитории, и перераспределить бюджет соответственно. Например, выяснили, что в одном регионе молодежи 19-30 лет на 15% больше среднего, и усилили там активность. Конверсия выросла на 40% при тех же затратах. Рекомендую всем маркетологам использовать объективную статистику для планирования кампаний.

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