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What is ASO and Why It is Important for Business

ASO Stands for App Store Optimization. It is an organic process of improving the visibility of your app on the Google Play Store & Apple store to rank higher on their search results.To get more news about Increase App Visibility The Company, you can visit aso700.com official website.

ASO, also known as App Store SEO is one of the crucial segments of the mobile app marketing landscape as every marketer is looking to drive more attention towards app downloads.

So if you are planning to grow your mobile app downloads and improve your business online, then we have everything which helps you attain desired results.If we were to explain it in simple terms, ASO a.k.a App Store Optimization involves the technique of optimizing your app to rank it higher on the app store. ASO is derived from the concept of Search Engine Optimization.

Think of SEO, where various business websites compete with each other to rank higher on the Google SERP. ASO works the same way where multiple apps compete with each other to rank higher on the app result page.

So, the better the position of your app on the app store search, the higher are your chances of improving app visibility. This jump in visibility would in return help gain traffic and increase the number of app downloads.Apart from bringing in good quality traffic, ASO also helps in reducing Customer Acquisition cost, which is the most important metric for a company whose revenue is largely dependent on mobile apps.

According to the data published by Statistica, over 205 billion apps were downloaded in 2018, and experts project close to 260 billion downloads in 2022.Similarly, a research report published by radar, suggested that around 70% of users prefer app store search to find new apps, and out of them, 65% of users tend to download the searched apps. These huge numbers conclude that every brand whose revenue is dependent on an app-based business should focus on ASO.
One of the significant benefits of ASO is that if implemented correctly, app visibility improves over a period of time. Your app begins to rank for various search queries, which may lead to an increase in app installs organically and lower the cost of user acquisition.

When your mobile app starts ranking for the primary business-related search keywords then automatically your visibility improves. Users would likely download your app. You could even monetize your app with various in-app purchases, relevant in-app ads. This way your revenue generation would be 100% profitable and also the conversion rate is high as you are not spending money on ads to make users download your app.

There is a high possibility of gaining a worldwide user base by making our app available worldwide with multiple language options. This app store optimization strategy is known as localization.

Now as we have discussed in detail what is app store optimization (ASO) and why app store optimization is an integral part of the mobile app marketing strategies, let us understand the ASO strategies that would help in improving app visibility

While defining the right strategy, every app store optimization service provider should be ASO competent. Which means that the ASO service provider should have a good understanding of ASO factors since the app ranking would largely depend on the app store optimization tips they provide.