Enterprise Digital Marketing
 

How to deal with the challenges brought by the diversification of marketing channels
How to land precision marketing easily
How to make every second of consumers' attention can leave a deeper brand impression
How to allocate the budget to each channel to bring more GMV, better improve ROI
Requirements
Marketers who want to improve their marketing capabilities, practitioners in various career fields, business managers, and marketing teams at all levels
Description
The course is divided into four parts:Part1: Enterprise digital marketing: New trend of digital marketingPart2: Enterprise digital marketing: Data-driven precision marketing modelPart3: Enterprise digital marketing: Data-driven post-link marketing modelPart4: Enterprise digital marketing: Digital marketing effect evaluationThe lesson consists of 23 sections, totaling one hour and 23 minutes.In the first part you will get:1. Deal with the challenges brought by the diversification of marketing channels2. Be aware of current trends in influence3. Accurately and efficiently lock effective customersIn the second part you will get:1. Learn to land precision marketing easily2. Learn to deliver accurately to make money easier3. Know the correct way to capture market positions4. The method of enhancing brand value marketing and obtaining customers accurately through all channelsIn Part 3 you will get:1. Learn to make every digital media touch point create greater value2. Learn to make every second of consumer attention can leave a deeper brand impression3. Learn to greatly shorten the decision-making path of consumers4. Learn to capture data about consumersIn Part 4 you will get:1. Allocate the budget to various channels to bring more GMV and better improve ROI2. Learn to increase conversion rate and reduce churn rate3. Help you save money and get more leads4. This advantage of online marketing can help a business like yours compete with competitors and grow.
Overview
Section 1: Enterprise digital marketing: New trend of digital marketing
Lecture 1 Data-driven Business Growth: Digital Marketing in the Age of Big Data
Lecture 2 Marketing front-end precision, efficient targeting of target customers
Lecture 3 In the post-link era, create a new closed loop for IP conversion
Section 2: Enterprise digital marketing: Data-driven precision marketing model
Lecture 4 Make your brand visible with precision marketing
Lecture 5 With tripartite data, you can drive traffic
Lecture 6 With the help of individual data and population package data
Lecture 7 The right way to grab a position in the market: RTB
Lecture 8 The right way to grab a position in the market: PDB
Lecture 9 The application of data management platform (DMP)
Lecture 10 Actual talk: precision marketing landing
Section 3: Enterprise digital marketing: Data-driven post-link marketing model
Lecture 11 With the help of "post-link marketing" data, seek stock market growth
Lecture 12 How to capture data on post-link Marketing's own contacts
Lecture 13 The three core elements of "backlink marketing" ：Bait
Lecture 14 The three core elements of "post-link marketing" : Contact Points
Lecture 15 Three core elements of "post-link marketing" : Rules
Lecture 16 Mark the implementation process of "post-link marketing"
Lecture 17 The person who identifies the implementation process of "post-link marketing"
Lecture 18 The application of the implementation process of "post-link marketing"
Lecture 19 The classic play of post-link marketing takes you on the "way to break through"
Section 4: Enterprise digital marketing: Evaluating the effectiveness of digital marketing
Lecture 20 Internet traffic era, how to achieve traffic tracking step by step?
Lecture 21 Traffic channel evaluation, you need to look at these indicators!
Lecture 22 Do a good job of brand contact points, save tens of millions of promotion costs
Lecture 23 Funnel analysis, an essential tool to quickly increase conversion rates
Marketing staff, practitioners in various professional fields, corporate managers, marketing teams at all levels
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