Content Strategy In The Age Of Ai
 

AI is transforming the way content strategists work, offering new tools to amplify creativity, streamline workflows, and unlock unprecedented efficiency. In this course, instructor Amy Balliett explores how to integrate AI into every stage of your content strategy process, from brainstorming and branding to scripting, design, and campaign management. Through hands-on demonstrations, discover some of today's leading AI tools in a wide variety of different categories-template-driven, sketch-driven, and fully generative-and learn how to master the art of prompting for optimal results. Whether you're creating audience personas, analyzing data, or developing stunning visuals, this course equips you with actionable insights and practical skills to make AI your greatest ally in delivering exceptional content.
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