Go-To-Market Made Easy
 

New startup founders
Business owners looking to launch new products
Product manager
Marketing professionals
Requirements
No experience required.
Description
You are competing with 30,000 new products that enter the marketplace every year.Nearly ALL of them, about 95%, will fail, according to Clayton Christensen, a well-respected Harvard professor. The reason that so many new ventures fail is simple - the go-to-market (GTM) strategy failed. Every other reason, a lack of funding, cash-flow problems, and other reasons, comes back to a lack of ability to find and win the right customers. Think about it. You don't have cash-flow problems if your product is selling well. You can self-fund, or bootstrap, the growth of your business if your product is selling well, or at least most business models can. But, that isn't the reality for nearly every new product. Where they go wrong is the founder(s) have a good idea and they charge forward without a go-to-market strategy, so they:Don't understand their target market(s) at an intimate level.Don't know what pricing strategies work best for their target market(s).Skip over performing market research that allows them to carve out their own niche.Spend too much energy, money, and time on the early versions of their product.Those mistakes are exactly what I'm going to help you avoid.Here's what I'm not going to do:I won't go deep into tactics. Why? Because tactics are specific to a bunch of variables. Ex. your industry, the number and size of your competitors, how much energy, money, and time you can invest into your product's go-to-market activities, and more. But, the information I give you will help you develop your own tactics.I can't save a bad business model. If your product is not well researched or poorly designed, customers will eventually take their business elsewhere. If you are starting a new business or need to dial in your go-to-market strategies for an existing business, this information is for you.This course includes:- a 21,000 word companion eBook/guide covering the information- a template for competitor research- a template for customer researchThis course has the same video lessons as offered on my personal website, but here it does not include:- My AI as your Chief Marketing Officer guide (how to use generative AI prompts to run your Marketing)- My Go-to-Market Validation Guide (how to validate new product ideas)- My Product Launch Checklist template- My User Persona template- My Business Plan template
Overview
Section 1: Introduction
Lecture 1 Introduction to the course
Lecture 2 Introduction the instructor
Lecture 3 Handout: Written material (have handy for all lessons)
Section 2: Introduction & Market Validation
Lecture 4 The Bookends of Product Management
Lecture 5 Understanding Market Fit phases
Lecture 6 The Importance of Go-to-Market Strategies
Lecture 7 Customer Research Methodologies
Lecture 8 Trends and competitor analysis
Lecture 9 Ways to validate product demand
Section 3: Building Your Brand Identity
Lecture 10 Defining brand vision, mission, and values
Lecture 11 Crafting a compelling brand story
Lecture 12 Developing a visual identity
Lecture 13 Building a consistent brand voice
Section 4: Product Development & Marketing Strategy
Lecture 14 Product development roadmap: MVP to Market FIt
Lecture 15 Developing a marketing funnel and customer journey mapping
Lecture 16 Identifying key marketing channels
Lecture 17 Creating a content calendar for pre-launch buzz
Section 5: Pricing & Sales Strategies
Lecture 18 Cost analysis and pricing models
Lecture 19 How to attract early adopters
Lecture 20 Building a compelling sales pitch
Section 6: Pre-launch and building hype
Lecture 21 Building Pre-Launch Hype
Lecture 22 Mastering PR Outreach
Section 7: Launch & Measurement
Lecture 23 Launch Day Strategies
Lecture 24 Tracking Success on Launch Day
Lecture 25 Customer Acquisition & Growth Hacking
Section 8: The Road Ahead
Lecture 26 Exit Strategies
Lecture 27 Key Takeaways
Lecture 28 That's a wrap ?
New entrepreneurs, founders, and business owners.