The Strategic Use Of Ai In Brand Management
 

AI-powered, brand-led - for professionals who think before they prompt. Practical tools for positioning, tone and growth
What you'll learn
How to apply AI to core brand management tasks like audits, positioning, architecture, and growth planning
How to prompt like a strategist - not a prompt-hacker
How to write and test brand positioning using frameworks like Dunford + Kantar
How to build AI-augmented workflows that scale brand consistency
How to evaluate outputs using filters for relevance, believability, and differentiation
How to avoid AI hype, hallucinations, and ethical blind spots
Requirements
A basic understanding of brand strategy principles
No AI experience required - we'll teach you how to prompt like a strategist
Access to a generative AI tool like ChatGPT (free version is fine)
Description
Not another AI-prompt course. This is brand strategy - augmented.In a world full of ChatGPT hype, this course delivers what brand thinkers actually need: a clear, bullshit-free framework for integrating generative AI into real brand management.You'll learn how to use AI to sharpen - not replace - strategic thinking. That includes brand diagnosis, positioning, growth planning, activation, and tone governance. The goal? Think faster, without thinking less.This course is for brand managers, strategists, and marketers who want to use AI to support real decisions - and avoid the trap of sounding like everyone else.What's Inside the CourseEach module is grounded in real-world strategy and built to be immediately usable:Module 1: Getting Clear on the EssentialsWhat AI can and can't do for brand strategistsStrategic principles that won't be automatedModule 2: Brand Diagnosis with AIHow to structure audits and insight synthesisUsing AI to think, not just summarizeModule 3: Positioning & Brand StrategyWrite, stress-test, and refine positioning with frameworksFrom CEPs to salience and differentiation promptsModule 4: Growth PlanningSimulate light buyer thinking, test whitespaceEvaluate growth ideas with strategic filtersModule 5: Brand Activation with AICampaign ideas vs. tactics: know the differencePrompt for emotion, distinctiveness, and wear-in, not gimmicksModule 6: Daily Brand ManagementMaintain tone, brief teams, localize strategyTrain AI like a junior strategistModule 7: Risk, Ethics, and OversightBias, hallucination, brand drift: what to watch forWhy oversight, not automation, is your jobWhat This Course Isn'tChatGPT for logosEndless prompt lists with no strategyHype, fear-mongering, or magic-button thinkingAbout the InstructorI'm Ventseslav Hikov, Chief Strategy Officer with over 30 years in brand strategy and communications. I've led brand work for Heineken, Pepsi, Snickers, Volvo, and more - and I built this course the way I work:- With clarity, structure and no tolerance for bullshit.Ready to Rethink Brand Strategy in the AI Era?This course helps you apply strategic rigor, not abandon it. It's built for real marketers solving real brand problems - just with a sharper toolkit.Enroll now and start using AI the way strategists should.
Who this course is for
Brand managers who want to integrate AI without compromising brand integrity
Strategists tired of watching AI get misused for tactical gimmicks
Marketers who want to explore how AI can support diagnosis, positioning, planning, and more
Teams that need workflows for consistent, on-brand, AI-augmented outputs