Form Design Mastery
 

A course for UI/UX designers, content designers and developers who want to design forms that users glide through using research-backed design patterns.
Is this you?
You know your forms have usability issues - but you're not sure how to fix them
Your stakeholders insist on including unnecessary form fields - and you don't know how to convince them to prioritise users
You know the basics of good form design - but complex interactions and journeys leave you second-guessing
Your colleagues use inaccessible patterns - and changing their minds feels like an uphill battle
You want higher completion rates and fewer drop-offs - but you're unsure what works
That's why I made this course...
Why I created this course
Headshot of Adam Silver
I'm Adam, a designer and former frontend developer from London, UK.
My mission is to create digital products that are intuitive and effortless to use.
I've been doing this for 20 years for organisations like Tesco, BBC, Just Eat, and GOV.UK.
I've always been obsessed with forms. I became so obsessed that in 2018 I wrote Form Design Patterns for Smashing Magazine and ran live workshops with up to 80 people.
Now I don't claim to know it all.
But I have helped 100s of designers, content designers and frontend developers transform the way they design forms (and the surrounding product of course).
I redesigned a checkout journey for the world's leading digital takeaway delivery service and increased orders by 5% (37,000 per week).
And I redesigned an appointment booking journey for a high-profile GOV.UK service and reduced completion time by 83% (from 6 minutes to 1 minute).
I've watched 100s of users fill out forms. I know where they struggle. And I can tell you the same design mistakes happen again and again.
But it's taken a lot of effort to get to this point
I've spent countless hours coding, designing, prototyping and researching to learn what works and what doesn't
I've tried (and failed) a million times to convince colleagues to practice good design, not just make things look nice
I've read many articles and books on form design. But often the practical advice is missing, misleading or just wrong
If you'd like to discover form design patterns that are proven time and again to increase conversion and reduce errors, here's an overview of the modules