Social Psychology By Aishik Dutta
 

Delve into the fascinating world of human behavior with Social Psychology, an extensive and engaging exploration of the foundational theories, research methods, and applications of social psychology. Ideal for students, educators, and anyone interested in understanding the dynamics of human interaction, this book covers a wide range of topics-from social perception and cognition to the impact of culture, technology, and globalization on identity.
Each chapter is meticulously designed to introduce readers to key psychological concepts, and includes a thorough analysis of how these ideas shape our understanding of self, society, and the larger world.
Key Features:

• Comprehensive Coverage: A detailed exploration of core social psychology concepts, including perception, group behavior, self-identity, attitudes, and social influence.
• Cultural Perspectives: Examines the impact of culture, globalization, and intercultural communication on behavior and identity, offering a cross-cultural lens to understanding human psychology.
• Future Directions: Discusses emerging trends such as the influence of technology on social behavior, the role of social media, and the future of online communities and social networks.