Salesforce Data Cloud: Hands-On Mastery
 

Build end-to-end customer 360 solutions with Salesforce Data Cloud, identity resolution, AI insights & activation
What you'll learn
Configure a Production-like Data Cloud Playground
Ingest, Model, and Unify Customer Data
Derive Insights and Predictions from Unified Data
Activate Audiences and Enrich Salesforce with Data Cloud
Requirements
No prior Salesforce Data Cloud experience required, everything is explained step-by-step.
Description
This course contains the use of artificial intelligence.Salesforce Data Cloud can look extremely overwhelming in demos and slide decks. Let's make it practical and hands-on.In this project-style course, you'll build an end-to-end solution from scratch using Salesforce Data Cloud. We start by setting up a clean Developer Edition playground, then we will create free Amazon S3 and Google Cloud Storage accounts, and we will prepare our environment for real implementation work.We will ingest data from multiple systems, harmonise inconsistent values and model it to standard and custom Data Model objects. From there, we will configure an Identity Resolution ruleset to link records from all our systems into a single, unified profile.Next, we will create calculated insights to derive delinquency risk and build a powerful Einstein AI model to predict which finance agreements are likely to default. You'll learn how to evaluate and activate these predictions in Data Cloud.Finally, you'll design powerful segments, publish and activate them to external destinations, and surface Data Cloud insights directly inside Salesforce using standard enrichment components, copy-field enrichments and related lists, so CRM users can see the full customer story without leaving Salesforce.No coding or previous Data Cloud experience is required. If you're a Salesforce admin, consultant, architect, marketer, RevOps or data professional who wants to go beyond theory and actually build something real with Salesforce Data Cloud, this course is for you.
Who this course is for
This course is for you if you work with customer data and want to turn Salesforce Data Cloud into something practical, not just theory.
Salesforce Admins who want to understand how Data Cloud fits into your existing org
Data & Analytics Practitioners Working in the Salesforce Ecosystem
Product Owners & Stakeholders Evaluating Data Cloud
Best suited for beginner-to-expert Data Cloud learners.