Competitive Analysis With Chatgpt: Smarter Market Research
 

Use ChatGPT to research competitors, analyze pricing & marketing, build SWOT & Five Forces, and produce verified inputs.
What you'll learn
Map direct/indirect competitors and substitutes using targeted ChatGPT prompts
Create competitor profiles: products, pricing, positioning, and key strategic moves
Apply SWOT and Porter's Five Forces with ChatGPT to structure insights
Analyze competitor marketing, SEO themes, social tactics, and customer sentiment
Build comparison tables, benchmarks, and first-draft sales battlecards
Validate AI outputs, reduce hallucinations, and apply ethical CI best practices
Requirements
There are no prerequisites for this course
Description
Competitive analysis used to mean days of digging through websites, press releases, reviews, and reports-only to end up with information overload and a document that's outdated the moment it's finished.
Consider this
• Nearly 80% of competitive intelligence teams create sales battlecards to win deals.
• Nearly half of competitive intelligence teams report using ChatGPT daily.
• More than 75% of companies now use AI in at least one business function.
Markets move fast. Competitors change pricing, launch features, shift messaging, and respond to trends in real time. If your competitor research is slow, scattered, or inconsistent, your decisions will be too.
That's why this course exists.
In Competitive Analysis with AI, you'll learn a practical, repeatable workflow to use ChatGPT as a competitive research assistant-without blindly trusting AI. You'll combine ChatGPT's speed with proven strategy frameworks and your own critical thinking, so you can produce insights your team can actually use.
In this course, you'll learn how to
• Identify and map competitors (direct, indirect, substitutes) with focused prompts
• Gather public data (web copy, pricing pages, press releases, reviews, social posts) and summarize it efficiently
• Analyze competitor products, positioning, pricing, and go-to-market strategy
• Turn messy inputs into structured outputs using SWOT analysis and Porter's Five Forces
• Extract marketing insights: messaging themes, value props, SEO keyword themes, and social tactics
• Mine customer sentiment from reviews and comments to uncover strengths, weaknesses, and unmet needs
• Build side-by-side comparisons, benchmarks, and first-draft battlecards your team can act on
• Use advanced prompt engineering (roles, multi-turn refinement, structured formats, chunking) for sharper results
• Avoid common AI pitfalls (hallucinations, bias, stale data) and validate outputs before decisions
• Work ethically and protect sensitive information while conducting competitive intelligence
By the end of the course, you'll be able to go from "We need competitor insights by Friday" to a clear, organized, verified competitive brief-faster, with less guesswork, and with better strategic clarity.
If you want a real-world, business-ready way to use ChatGPT for competitive analysis (not just generic AI tips), this course will give you the exact tools and frameworks to do it.
Who this course is for
Business analysts and competitive intelligence analysts
Product managers and product marketers
Marketing managers (growth, brand, content, SEO, social)
Founders, startup operators, and SMB owners
Strategy, operations, and corporate development professionals
Sales enablement and revenue teams creating competitive battlecards
Consultants who need faster market/competitor research workflows
Anyone wanting practical, business-focused ways to use ChatGPT responsibly