Go To Market Strategy
 

Your go to Course for Business/ Startup and Organizations Success in the Market
What you'll learn
Understand what a Go To Market (GTM) Strategy is and why it's important
Learn how to create a GTM Strategy for your business/ startup: a step by step guide
Create an Ideal Customer Profile (ICP) for your business and get set up for positioning in the market
Develop a Marketing Plan based on your ICP
Set yourself up for the success of your business/ startup; or organization in the market
Requirements
No prior marketing experience is needed; just openness to learn how to best launch your business/ startup to the market for increases chances of success
Description
Did you know that it's possible to have the right/ quality product or service but not succeed in the market?
This is because success in the market is not just about having a quality product/ service but understanding the market, getting your customers right and understanding how best to sell to them; to reach them. That's what Go To Market Strategy is all about.
This course is designed to help entrepreneurs successfully launch their products/ services into the market; or diversify the same by equipping them with the knowledge and perspective needed to understand the market, create ideal customer profiles for their products/ services and develop; as well as execute strategic marketing plans to succeed in the market.
Through this course, trainees will
- Understand what Go To Market (GTM) Strategy is and its importance
- Learn how to and create their own GTM Strategy; through a step by step guide
- Understand how to create Ideal Customer Profiles and Positioning statements for their business/ startup in order to target the right customers.
- Learn about Marketing Strategies and Planning
- Create a Market Plan and Strategy for their business/ startup; and gain knowledge on how to continually apply the right strategies depending on the market trends - and customers evolution.
Who this course is for
Small Business Owners/ Startup Founders keen on penetrating (or diversifying) the market successfully
Business Marketing Trainers
Business Development Trainers
Beginner and Intermediate Marketers
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