Selling For Software Engineers
 

Learn the latest trends in B2B sales and how to use them to your advantage.
Leverage your tech skills to accelerate sales, not decelerate them.
Proven sales strategies that give you a competitive advantage.
Go from "B2B Sales of 2004", to "High Velocity Sales for the AI Era".
Avoid deal stagnation and eliminate common sales risks.
Zero to One mentality to Customer engagements.
Requirements
No sales or marketing experience required. Come with your passion for success and learning frameworks for understanding human psychology
Description
Learn solution sales strategies that leverage your authenticity as an engineer.Learn the "Art and Science" of technical selling. AI + Cloud has changed the way enterprises consume software and services. This allows engineers to impact the B2B sales process in a very positive way. Unlock customer opportunities by harnessing your technical skillsBridge the Gap Between Code and Clients.Gain practical insights into the world of B2B sales, tailored specifically for founders.Understand how to articulate complex technical solutions to non-technical stakeholders.Learn the high-velocity sales frameworkEngineers are in the best position to sell effectively. But, they lack the tools and framework to be successful.You will create your own high-velocity sales playbook that works for your technology domain.Leverage AI and Cloud disruptionsMass disruptions are also creating massive opportunities.Use the energy in the technology market in your favor.Entrepreneurial edge for SaaS creatorsEquip yourself with the sales acumen needed to successfully launch and sell your own SaaS products to businesses.Learn to translate the value of your technical solutions into compelling propositions for potential clients.Cut through the FUD created by entrenched vendorsYou are selling every day to internal stakeholders. This course will arm you with strategies and mental frameworks to progress your agenda. These skills are valuable even if you continue in a developer role.
Overview
Section 1: Introduction
Lecture 1 What is this course about?
Lecture 2 What will you learn from this course?
Section 2: Concepts
Lecture 3 B2B Sales Primer - Buyer and Seller journeys.
Lecture 4 The Hidden Truth about Enterprise Sales
Lecture 5 Buyer Trends and its Consequences
Lecture 6 Sales Terminologies - Self Reading
Section 3: Creating Competitive Advantage from the Get-Go
Lecture 7 Customer Profiling Done the Right Way
Lecture 8 Designing Impactful Customer Presentations/Demos
Section 4: Unlocking Opportunities and Uncovering Customer Pain
Lecture 9 Deep Discovery Framework
Lecture 10 Discovery framework project
Lecture 11 First Meetings that Create Competitive Advantage
Lecture 12 Art of Sales Interactions
Lecture 13 Opportunity Qualification Framework
Section 5: Playbook for Closing the Sale
Lecture 14 Power of MEDDIC Framework
Lecture 15 Identifying and Activating Customer Champions
Lecture 16 Land and Expand Strategy
Lecture 17 Understanding Business Cycles and Project Cycles
Lecture 18 Bringing it all Together: Sales Playbooks
Lecture 19 Sales Playbook Project
Section 6: Risk Identification and Mitigation
Lecture 20 Identifying and Neutralizing Sales Risks
Section 7: Conclusion and Next Steps for Continued Learning
Lecture 21 Review of All Strategies and Techniques for Sales Success
SaaS Founders & Tech Entrepreneurs wanting to accelerate revenue,Tech Professionals & Software Engineers seeking a boot camp in customer engagement.,Sales Engineers looking to level-up their game.
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