Lacoste replaces iconic crocodile logo to shine light on endangered species campaign
Lacoste's decision to produce a lineup of limited-edition polo shirts that replaced its iconic crocodile logo with the images of 10 endangered species was a hit. Get more news about
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The entire lineup of shirts has been snatched up, according to the Lacoste website, and the campaign brought attention to the Save Our Species campaign to help fight extinction. The number of shirts produced by the retailer corresponded to the remaining population sizes of each endangered species in the wild, the International Union for Conservation of Nature, an international organization advocating for nature conservation, said in a statement. A total of 1,175 shirts were sold representing rare reptiles, birds and mammals.
Together these rare reptiles, birds and mammals champion the plight of all known threatened species," the conservation union said.
The shirts were launched during Paris Fashion Week last week, and proceeds went to the union in the fight for wildlife conservation, according to Lacoste. The brand that's been the benchmark for polos since French tennis star René Lacoste began marketing his piqué cotton shirts in 1933 is launching a customization service online today and in boutiques this week.
The "My Croc" service allows customers to choose custom fits and colors for the shirts and select from more than 20 crocodile logos (above). Monogramming is also an option.
According to the brand there are more than 500 possible combinations, and customers are able to preview their designs to see exactly how the final shirts will look. Click the button below to start the process.The collection is inspired by Polaroid’s logo and centres around the brand’s rainbow colours.
The range includes classic polos and hoodies, accessories, sneakers, tennis shoes, caps, watches and backpacks. For Lacoste Live, archive Lacoste images are layered onto colourful oversized polo shirts, hoodies, T-shirts and track pants.
To celebrate the launch, Lacoste created an ad created solely from Polaroid photos. Check out the ad, and some shots of the new collection, below:
Lacoste replaces iconic crocodile logo to shine light on endangered species campaign
