B2b Sales Masterclass: Consultative, Buyer-Centric Selling
Published 4/2026
Created by Ivan Stevanovic
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Level: All Levels | Genre: eLearning | Language: English | Duration: 105 Lectures ( 3h 53m ) | Size: 2.7 GB
✓ Understand modern B2B buying behavior and why customers are not buying most of the time.
✓ Build trust and credibility with customers from the first conversation, positioning themselves as a trusted commercial advisor.
✓ Discover and analyze customer problems and needs more effectively than competitors.
✓ Create value-driven conversations that provide insights even when the customer is not actively buying.
✓ Initiate the buying process or be the first invited into a deal by guiding customers through their journey.
✓ Develop and present business cases that clearly link problem resolution to measurable business outcomes.
✓ Handle feedback and objections confidently, reducing customer uncertainty and hesitation.
✓ Support customers through the buying process to enable informed, confident decisions.
✓ Manage sales calls and opportunities end-to-end, applying a structured, buyer-centric approach.
Requirements
● There are no formal prerequisites for taking this course. You do not need prior sales experience, a specific background, or advanced knowledge of sales techniques.
● The course is designed to be clear, structured, and practical - whether you are completely new to B2B sales or already working in a sales role.
● That said, to get the most value from this training, you should have
● A basic understanding of the English language
● An open mindset and willingness to reflect on your current approach
● A genuine desire to improve your B2B sales conversations and results
● Motivation to apply what you learn in real customer interactions
● If you are preparing to start a career in sales, recently entered a sales role, or want to move away from traditional pitch-driven selling toward a more modern, buyer-centric approach, this course will guide you step-by-step.
● All frameworks, tools, and concepts are explained from the ground up. You only need curiosity, commitment, and the intention to grow.
Description
Most B2B sales training teaches you how to pitch and close
But in modern B2B sales, customers are not buying 95% of the time - and traditional pitching destroys trust.
This course teaches you how to sell by helping customers buy, using a consultative, buyer-centric approach designed for today's B2B environment - even when customers are not ready to purchase yet.
If you want to build trust, stand out from pitch-driven sellers, and be invited into deals earlier, this masterclass gives you the foundation to do exactly that.
What Makes This Course Different
This is not a traditional sales techniques course.
Instead of scripts, pressure tactics, or generic closing methods, this B2B sales training is built around a buyer-centric sales model aligned with how customers actually make buying decisions.
The course integrates proven and modern frameworks, including
• Consultative Selling
• SPIN Selling
• Challenger insights
• Jobs-To-Be-Done (JTBD)
• Neuroscience and human behavior in decision-making
All of these are brought together into a practical, proprietary framework that teaches you
• how to approach customers based on where they are in their buying process
• how to create immediate value in every sales conversation
• how to earn trust and position yourself as a trusted commercial advisor
You will learn how to sell differently from the majority of B2B salespeople who still rely on pitching - and why that difference leads to stronger relationships and better outcomes.
Who this course is for
■ Sales beginners and people new to B2B sales
■ Professionals preparing to start a sales career
■ Career switchers moving into sales roles
■ Early-stage SDRs, BDRs, Account Managers, or Sales Consultants
■ B2B Sellers who want to move away from pushy, pitch-driven selling and adopt a modern, customer-centric approach
Homepage
Код:
https://anonymz.com/?
https://www.udemy.com/course/b2b-sales-masterclass-consultative-buyer-centric-selling
B2b Sales Masterclass: Consultative, Buyer-Centric Selling
