If you’re just starting a new poker site, finding
quality poker traffic is super important—random clicks won’t help much if people aren’t actually interested in poker. From what I’ve learned, it’s best to avoid sketchy “bulk traffic” sellers because most of that is either bots or completely untargeted.
Instead, try going with ad networks that give you control over who sees your ads. I’ve recently tried
7Search PPC, and honestly, it surprised me. It’s not as huge as Google or Facebook, but that’s kind of the advantage—they’re more focused, especially when it comes to niches like poker and online gaming. You can set your budget, target specific keywords like “online poker,” and even pick the locations you want traffic from.
The best part? I actually saw people sticking around on the site—lower bounce rates and some signing up for the newsletter, which I never got with other generic traffic sources.
Just make sure you have clear landing pages and test different ad copies. And always start with a small budget to see what’s working before scaling up.