English | October 24, 2024 | ASIN: B0D9DL2M6H | 452 pages | EPUB | 0.63 Mb
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A Comprehensive Introduction to Consumer Behavior: A Preliminary Analysis" offers a deep dive into the factors and influences that shape consumer decision-making. This book is meticulously structured to guide readers through every stage of the consumer experience, from pre-purchase motivations to post-purchase behaviors. Aziza Tawfiq Abdel Ghaffar unpacks complex concepts, integrating psychological, social, and cultural dimensions, while addressing the impact of digital transformation and neuromarketing in today's landscape. Complete with case studies, insights into behavioral economics, and the role of emerging technologies, this book is an invaluable resource for students, marketers, and professionals keen on mastering consumer behavior. With extensive references and practical applications, this work bridges theory and practice to enhance understanding and foster effective strategies in the modern marketplace.
A Comprehensive Introduction To Consumer Behavior: A Preliminary Analysis
