English | October 17, 2024 | ASIN: B0D6TLZ61K | 361 pages | EPUB | 0.54 Mb
"
Dismantling the Marketing Machine: Understanding the Unseen Forces" delves deep into the hidden dynamics that shape consumer behavior and marketing strategies. This comprehensive guide connects marketing with the fields of sociology, psychology, and economics, providing a multidisciplinary approach to understanding and influencing the modern market.
In Part One, discover how social groups, culture, and class structure influence consumer identity, preferences, and buying decisions. Learn how marketers can leverage social networks and cultural diversity to create impactful campaigns.
Part Two explores the psychological underpinnings of consumer behavior, focusing on motivations, perception, learning, and emotions. Understand how these psychological factors can be harnessed to build stronger, more emotional connections with customers.
In Part Three, gain insights into economic forces and their impact on marketing strategies. Explore how supply, demand, behavioral economics, and market fluctuations shape the strategies of successful businesses.
With practical case studies, real-world examples, and actionable strategies, this book provides marketers, business leaders, and students with the tools to create more effective and nuanced marketing strategies.
Dismantling The Marketing Machine Understanding The Unseen Forces
