The Pit Viper line started as a two-man operation with just $10,000 in sales, but the company has since expanded to 70 employees and a 20,000-square-foot warehouse. It has also landed major endorsement deals with professional athletes, including freestyle skier Tanner Hall in 2019 and NASCAR phenom Brehanna Daniels in 2020. It also partnered with extreme-skiing pioneer Glen Plake for a limited-edition line of sunglasses.
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