Mastering Eu Anti-Greenwashing Compliance
Published 12/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 886.85 MB
| Duration: 1h 19m
UCPD, Green Claims Directive & Consumer Protection Rules
What you'll learn
Identify misleading environmental and sustainability claims
Apply the new EU rules for green claims
Build compliant environmental claims
Align marketing claims with CSRD, ESRS, and the EU Taxonomy
Design an internal compliance workflow
Understand the Green Claims Directive (GCD)
Assess enforcement risks
Requirements
No prior legal knowledge is required
basic understanding of marketing, sustainability, or product development may be helpful, but it is not mandatory.
An interest in environmental communication, ESG, compliance, or responsible business practices will support your learning experience.
No special tools or software are needed - just a willingness to analyse real-world claims and apply the compliance principles taught in the course.
Description
Sustainability communication is no longer just a marketing choice - it is a legal obligation. With the EU rapidly strengthening its rules against misleading environmental claims, companies now face significant enforcement risks if they use vague, unsubstantiated, or incorrect sustainability statements. This course, Mastering EU Anti-Greenwashing Compliance: UCPD, Green Claims Directive & Consumer Protection Rules, provides a comprehensive and practical roadmap for understanding and complying with the new European regulatory landscape.Designed for professionals across marketing, sustainability, legal, compliance, product design, and corporate communications, this course explains what greenwashing is, why the EU is prioritizing enforcement, and how companies must adapt their practices under the Unfair Commercial Practices Directive (UCPD), the Empowering Consumers for the Green Transition Directive (EmpCo), and the upcoming Green Claims Directive (GCD).Through clear explanations, real examples, and practical compliance tools, learners will discover how to identify misleading environmental claims, how to substantiate sustainability statements with robust scientific evidence, and how to communicate claims transparently and lawfully. You will also learn how to align marketing statements with CSRD, ESRS, and EU Taxonomy disclosures to ensure internal consistency across the organization.By the end of the course, you will know how to build substantiation files, implement internal governance processes, work with third-party verifiers, and avoid high-risk claims that could trigger regulatory fines or reputational damage.Whether you create, review, or approve environmental claims, this course equips you with the knowledge to communicate sustainability in a clear, honest, and fully compliant way.
Marketing and communication professionals who create or review sustainability messages and want to avoid greenwashing risks.,Sustainability and ESG teams responsible for environmental reporting, product claims, or corporate sustainability strategies.,Legal, compliance, and risk professionals who need to understand the EU's evolving rules on environmental claims and consumer protection.,Product managers and designers working on eco-design, packaging, recyclability, or circularity initiatives.,Consultants, auditors, and advisors supporting clients on CSRD, ESG, or sustainability compliance.,Small and medium-sized businesses selling products or services to EU consumers and needing practical guidance to comply with EmpCo and the upcoming Green Claims Directive.,Any professional seeking a clear, structured, and practical introduction to EU anti-greenwashing regulations.
Mastering Eu Anti-Greenwashing Compliance
