Empathy In Sales: Build Trust, Close, And Retain
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.60 GB | Duration: 1h 25m
Use empathy and emotional intelligence to build trust, handle objections, close confidently, and grow long-term customer
What you'll learn
Explain empathy and EQ in sales and apply the 5 core EQ components on calls
Build rapport and trust fast by mirroring tone, pace, and buyer preferences
Use active listening to uncover real needs, emotions, and decision drivers
Handle objections calmly using validation, curiosity, and Feel-Felt-Found
Co-create customer-centric solutions and present value in the buyer's language
Close deals without pressure by surfacing concerns and confirming decision comfort
Strengthen post-sale relationships to improve renewals, upsells, and referrals
Requirements
There are no prerequisites for this course
Description
Buyers today have more options, more information, and less patience for pushy, transactional sales. Consider these trends: 86% of B2B buyers say they're more likely to buy from a seller who understands their goals-yet nearly 60% say most reps don't take the time to do it. Teams that hire for emotional competence have been shown to generate significantly higher sales and lower turnover. And in a controlled field study at Sanofi Aventis, empathy and emotional intelligence training contributed to double‑digit sales lifts and a reported 6:1 ROI.So the question is: how do you actually sell with empathy in real conversations-during discovery, objections, closing, and after the contract is signed?That's exactly what this course, Empathy for Sales Professionals, is designed to teach.You'll learn practical, repeatable skills to make customers feel understood-without sounding scripted or "soft." You'll build the emotional intelligence to stay calm under pressure, communicate in a way that fits different buyer styles, and guide deals forward collaboratively.In this course, you'll learn how to:Understand empathy in sales and how it connects to emotional intelligence (EQ)Build rapport and trust quickly by matching tone, pace, and communication styleUse active listening techniques to uncover real needs, emotions, and decision driversAsk better discovery and follow-up questions that go beyond surface-level "pain points"Adapt your messaging to different buyer personalities and cross-cultural contextsHandle objections with empathy using tools like Feel-Felt-FoundCreate customer-centric solutions by framing value in the buyer's words and prioritiesClose deals without pressure by addressing last-mile concerns and reinforcing confidenceNurture post-sale relationships to improve renewals, referrals, and expansionApply best practices for empathetic selling in virtual/hybrid environments and alongside AI toolsYou'll also walk through a real-world case study on Sanofi Aventis, showing how empathy-driven sales training can improve performance, leadership coaching, and team culture.If you want to stand out in a crowded market, earn trust faster, and become the kind of sales professional customers see as a partner (not a pitch), this course will give you a clear framework and actionable techniques to start using immediately.
B2B and B2C sales professionals who want stronger buyer relationships,Account executives and SDRs/BDRs in consultative or complex sales cycles,Customer success and account managers involved in renewals and expansion,Sales managers and team leads coaching communication and trust-building,Real estate, insurance, SaaS, and service-based sales professionals,Newer sellers who want a modern, buyer-first alternative to pushy tactics
Empathy In Sales: Build Trust, Close, And Retain
