Employer Branding Masterclass: From Foundations To Impact
Published 5/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 9m | Size: 1.67 GB
Research-backed strategies to attract, retain and engage talent including 2025-26 global trends and regional insights
What you'll learn
1. Build an employer brand strategy grounded in authentic EVP research and cultural truth
2. Design and activate multi-channel employer branding campaigns that attract the right talent
3. Apply AI tools and Generative Engine Optimisation to employer brand content and candidate discovery
4. Measure employer branding ROI with a metrics dashboard that speaks the CFO's language
5. Adapt your strategy for global markets: Europe, APAC, LATAM, and MEA with region-specific insights
6. Complete an action plan with specific, accountable priorities you can implement immediately
Requirements
No prior employer branding experience required. An open, reflective approach to assessing your own organisation is the most valuable preparation. HR, Talent Acquisition, Marketing, and Communications practitioners will find immediate practical application.
Description
Employer branding has never been more critical or more misunderstood. With only 21% of employees globally engaged at work (Gallup 2025), candidates scrutinising every Glassdoor review before applying, and work-life balance overtaking salary as the primary global motivator, a major shift is underway. The organisations winning the talent war today are those whose employer brand reflects an authentic, compelling reality rather than a superficial marketing facade.
Too often, companies treat employer branding as a simple advertising exercise. However, true differentiation comes from directly aligning your internal employee experience with your external reputation. This comprehensive course bridges that exact gap. It provides the strategic framework required to audit your current culture, define a distinct employee value proposition, and communicate it truthfully. You will learn to leverage data, foster employee advocacy, and use transparent storytelling to stand out in a highly competitive market.
Designed for immediate impact, the curriculum transforms theory into actionable strategy. Employer branding must be built on real culture and concrete data. To help you achieve this, we have packed this program with practical tools to ensure you can apply what you learn immediately
• 6 in-depth modules
• 6 real-world case studies
• 18 downloadable templates (three per module)
• 30 quiz questions for knowledge retention
• Interactive self-assessments
Get everything you need to build a brand that genuinely attracts, retains, and engages the talent required to grow your business.
Who this course is for
HR and People leaders building or transforming their employer brand strategy
Talent Acquisition teams looking to differentiate in competitive markets
Internal Comms and Marketing professionals managing employer brand activation · Consultants and advisers supporting talent strategy and culture · Business leaders and entrepreneurs wanting to understand how employer branding drives performance
Consultants and advisers supporting talent strategy and culture
Business leaders and entrepreneurs wanting to understand how employer branding drives performance
Employer Branding Masterclass: From Foundations To Impact
