Помощь
Добавить в избранное
Музыка Dj Mixes Альбомы Видеоклипы Топ Радио Радиостанции Видео приколы Flash-игры
Музыка пользователей Моя музыка Личный кабинет Моя страница Поиск Пользователи Форум Форум

   Сообщения за день
Вернуться   Bisound.com - Музыкальный портал > Релизы

Ответ
 
Опции темы
  #1  
Старый 18.11.2021, 09:53
upamfva upamfva вне форума
Активный пользователь
 
Регистрация: 11.06.2021
Сообщений: 1,465
По умолчанию Why is Lego not clicking with customers?

Why is Lego not clicking with customers?



In a way, yes. Every year it forecasts how much Lego it thinks it will need to manage its production, and last year its forecast wasn't on the money.To get more news about cheap minifigures, you can visit minifigureonline.com official website.

Though to be fair, for the previous 13 years it has consistently underestimated how much it would need to produce, and hasn't made enough stock, says Frederique Tutt, global toy industry analyst at the NPD Group.

Euromonitor toy analyst Matthew Hudak says "a big issue is that Lego has now is that it's grown so quickly with only one product that it inevitably had slow down and hit a wall."

Lego says its consumer sales in 2017 were flat, but it "started 2017 with a higher than optimal levels of inventories".

"The amount of Lego parents bought in 2017 was consistent with the prior year. However, because we sold fewer sets to retailers as we cleaned up inventories, revenues declined," it says.It's a bit harsh to say Lego has lost its imagination, says Ms Tutt. The toy industry like every other is cyclical, and after 13 years it's "fair enough to say it can have a rest", she says.

As for the pieces being too specific, she says today's children "like to be taken by the hand" rather than being given a set of generic blocks, and that themed sets have been "a driver of success" for Lego.However, in 2017 there "was a bit too much of Star Wars, not just in Lego, but everywhere", she says. After three years of successive marketing the market was slightly saturated, she says.

In addition, there's "not a lot of evidence that a toy company can lean too much on licensing as licensed toys are growing quite a bit globally," says Mr Hudak.

"The high proliferation of smartphones allows children to watch their favourite shows all the time, which is growing demand for more licensed products," he says.

Lego says it hasn't run out of imagination. "Only one out of five top selling themes in 2017 was licenced. That was Star Wars. The other themes were those created by our own talented designers."Lego is more expensive than its direct competitors, but Ms Tutt says its quality is higher. It doesn't tend to use promotions that much because it doesn't have to, she says.

As for permanently reducing price to stimulate sales - "I don't think Lego wants to go that way", she says.

Lego pays licensing for sets that are linked to blockbuster brands such as Star Wars. That cost is directly passed on to consumers, making those sets more expensive.

Lego says: "We believe Lego products are unique and deliver great value for money. In addition, our products meet the highest safety and quality standards and last for generations."Households can have too many Lego products and not want more each year, and equally important is that children have fickle tastes, and simply lose interest in Lego," says Mr Hudak.

One of the big trends in 2017 in toys was "collectibles" - that is, toys that can be built up into a set.

Whereas the year before Lego was more fashionable, in 2017 the focus was on toys such as Lol Surprise! Dolls, says Ms Tutt.

However, in terms of what it does, Lego remains the market leader, with about two thirds of the global market in "construction toys", says Euromonitor.

There was also a general slowdown in the toy market in the UK as people's disposable income was squeezed by higher inflation and low wage growth, Ms Tutt adds.

Lego says: "We launched some great products in 2017. In addition to our top-selling themes such as Lego City, Lego Friends and Lego Duplo, we introduced new play experiences inspired by the latest digital trends."
Ответить с цитированием
  #2  
Старый 07.02.2024, 16:58
bilalsonija bilalsonija вне форума
Активный пользователь
 
Регистрация: 05.02.2024
Сообщений: 1,204
По умолчанию

I’m impressed, I have to admit. Really rarely do you encounter a weblog that’s both educative and entertaining, and without a doubt, you may have hit the nail around the head. Your concept is outstanding; the pain is a thing that there are not enough persons are speaking intelligently about. I am happy that I came across this inside my find something about it. set swimmingpools
Ответить с цитированием
  #3  
Старый 10.02.2024, 17:30
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

I need this article content, Create much-loved, I'd personally like additional information employing this, great deal of thought is specially interesting., Bless anyone suitable for producing. advanced acim teacher
Ответить с цитированием
  #4  
Старый 13.02.2024, 14:43
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

I am usually to blogging and i also truly appreciate your posts. The content has truly peaks my interest. I am about to bookmark your web blog and maintain checking for brand spanking new info. เว็บ พนันไม่ต้องทำเทิร์น
Ответить с цитированием
  #5  
Старый 17.02.2024, 15:15
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

you have got a terrific weblog here! would you wish to make some invite posts on my blog? Sugar Defender*Drops
Ответить с цитированием
  #6  
Старый 19.02.2024, 17:59
Sadiq K Sadiq K вне форума
Активный пользователь
 
Регистрация: 09.02.2024
Сообщений: 1,498
По умолчанию

Very useful info. Hope to see more posts soon!. Sugar Defender*Drops
Ответить с цитированием
  #7  
Старый 20.02.2024, 19:07
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

After study several of the web sites on your site now, i genuinely much like your strategy for blogging. I bookmarked it to my bookmark site list and you will be checking back soon. Pls consider my internet site too and figure out what you consider. JOGO DO TIGRE
Ответить с цитированием
  #8  
Старый 23.02.2024, 14:51
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

In my opinion each of your commercials activated my personal internet browser for you to re-size, you may want to placed that on your own blacklist. Indosloter88
Ответить с цитированием
  #9  
Старый 23.02.2024, 17:16
ALISHER ASQ1 ALISHER ASQ1 вне форума
Постоянный пользователь
 
Регистрация: 03.02.2024
Сообщений: 5,712
По умолчанию

An fascinating discussion will probably be worth comment. I believe that you ought to write more on this topic, may possibly not be described as a taboo subject but usually everyone is too little to communicate on such topics. To another location. Cheers https://zayceb.com
Ответить с цитированием
  #10  
Старый 23.02.2024, 18:18
Sadiq K Sadiq K вне форума
Активный пользователь
 
Регистрация: 09.02.2024
Сообщений: 1,498
По умолчанию

It is likewise an amazing write-up i always definitely relished examining. It's not necessarily day-to-day i always develop the opportunity to discover anything. jepangqq
Ответить с цитированием
Ответ


Опции темы

Ваши права в разделе
Вы не можете создавать темы
Вы не можете отвечать на сообщения
Вы не можете прикреплять файлы
Вы не можете редактировать сообщения

BB коды Вкл.
Смайлы Вкл.
[IMG] код Вкл.
HTML код Выкл.
Быстрый переход


Музыка Dj mixes Альбомы Видеоклипы Каталог файлов Радио Видео приколы Flash-игры
Все права защищены © 2007-2024 Bisound.com Rambler's Top100