The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.
The constant efforts of prominent players to develop newer and modern technologies and product advancements are expected to drive the growth of the industry over the coming years. The report studies the extensive business expansion plans and advancements in R&D activities and product portfolio. The report offers a clear understanding of the alliances in the market, such as mergers and acquisitions, joint ventures, collaborations, partnerships, agreements, product launches and brand promotions, and corporate deals.
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Competitive Outlook: The leading companies operating in the Augmented Reality and Virtual Reality market have been enumerated in this report. This section of the report lays emphasis on the geographical reach and production facilities of these companies. To get ahead of their rivals, the leading players are focusing more on offering products at competitive prices, according to our analysts.
Top Companies Operating in the Augmented Reality and Virtual Reality Market and Profiled in the Report are:
Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation
Objectives of the Report:
Study of the global Augmented Reality and Virtual Reality market size by key regions, types, and applications with reference to historical data (2017-2018) and forecast (2020-2027)
Industrial structure analysis of the Augmented Reality and Virtual Reality market by identification of various sub-segments
Extensive analysis of key market players along with their SWOT analysis
Competitive landscape benchmarking
Analysis of Augmented Reality and Virtual Reality market based on growth trends, futuristic outlook, and contribution to the total growth of the market
Analysis of drivers, constraints, opportunities, challenges, and risks in the global Augmented Reality and Virtual Reality market
Comprehensive analysis of competitive developments such as expansions, agreements, new product launches, and other strategic alliances
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Segments Covered in this report are:
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Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Type
Hardware
Software
Services
Virtual Reality Type
Hardware
Software
Services
Device Type Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Device Type
Head-Mounted Displays (HMDs)
Head-Up Displays (HUDs)
Virtual Reality Device Type
Head-Mounted Displays (HMDs)
Gesture Control Device
Projector and Display Wall
Technology Outlook (Revenue, USD Billion; 2018–2028)
Augmented Reality Technology
Marker
Markerless
Virtual Reality Technology
Non-Immersive
Semi-Immersive
Fully Immersive
Regional Segmentation:
North America (U.S., Canada)
Europe (U.K., Italy, Germany, France, Rest of EU)
Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
Latin America (Chile, Brazil, Argentina, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)
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Augmented Reality and Virtual Reality Market Size, Regional Outlook, Competitive Land
